About Us

World Wheel Company (Newcastle) Ltd. is the creator, developer and operator of the Giants on the Quayside development on the world-famous Newcastle quayside.

Our primary skill set is to locate the correct property opportunity and to bring that demise to life, through an iconic Giant Observation Wheel alongside other family entertainment and retail experiences. Through a multi-faceted revenue generation approach, we pride ourselves on creating and developing unique and sustainable concepts, bringing brand new consumer experiences and engagement to the general public.

We ensure that our current and future projects always lead to area regeneration and local employment creation within our partner cities. We do this by listening to and working closely with local councils and government entities to help bring our projects to life in the most effective and productive manner possible.

World Wheel Company always delivers commercially astute plans that not only attract investor interest, but benefit the community for the longest reasonable length of time, help to deliver additional income to local government, as well as offer excellent returns to our stakeholders.

Our current focus, the Giants on the Quayside in Newcastle, featuring the Whey Aye, soon to be Europe’s tallest Giant Observation Wheel, will deliver numerous benefits to the local area including area regeneration, millions in local building contracts, 800 full and part-time employment opportunities, along with bespoke educational programmes.